1. the hook/headline

you've got about as long as a tiktok transition to get attention. here's how:

• start with their biggest pain point ("tired of wasting money on ads that don't work?")
• what makes it different, your USP ("this isn't another marketing course")
• throw in specific numbers ("how i made $127,834 selling potatoes online")
• call out your audience ("attention: frustrated dropshippers")
• make a bold claim (but keep it real)

2. the story

people buy stories, not products. here's the formula:

• start with the struggle (make it relatable)
• show the journey (what you tried that failed)
• reveal the discovery (your solution)
• paint the transformation (the before and after)
• prove it works (real results, keep it ftc compliant)

3. the offer stack

stack value like you're building a burger that's too big to eat:

• main course (your core product)
• side dishes (bonuses that actually help)
• special sauce (unique features only you offer)
• limited time extras (stuff they might lose)