1. confirmation bias: give 'em what they already believe

people want someone to agree with what they already think. they're looking for a mirror, not a megaphone. here's how to use this:

• don't try to change what people believe
• find out what they already think they need
• show them you've got exactly that
• use words that match their existing beliefs

example: if someone thinks they need to "detox," don't lecture them about calories. instead, talk about how your product "cleanses from the inside out."

2. scarcity bias: make it rare (for real though)

when there's less of something, people want it more. but here's the key - your scarcity has to be real:

• if you say "limited time offer," actually end it when you say you will
• if you claim "only 3 left," make sure that's true
• create genuine limited quantities or time windows for your stuff
• don't fake it - people aren't as dumb as you might think

3. anchoring bias: start high, make everything else look cheap

the first price people see becomes their reference point for everything else. here's the play:

• show your expensive premium stuff first
• make your actual target product look like a steal in comparison
• remember: price is emotional before it's rational
• example: when you have a $50,000 product, your $5,000 option suddenly looks like a bargain

4. social proof bias: show that others love your stuff