1. pattern interrupts: wake people up

your emails are competing with 100+ others every day. here's how to stand out:

• use odd numbers in subject lines ("7 weird ways" hits different than "5 ways")
• throw in unexpected emojis (but not the obvious ones everyone uses)
• start emails mid-story ("...and that's when i realized")
• break paragraphs in unexpected places
• use single-line sentences for emphasis

example: instead of "how to make more sales" try "...and then my sales tanked 📉 (here's the fix)"

2. subject line formulas that actually work

people decide in a split second whether to open your email. here's what gets clicks:

• "i was wrong about [thing they care about]"
• "[unusual number] lessons from [unexpected source]"
• "quick question about [their problem]"
• "this [solution] is shutting down..."
• "don't open this unless [specific condition]"

3. the perfect email sequence

here's how to structure emails that keep people hooked:

• email 1: the big promise (show them what's possible)
• email 2: the origin story (why they should trust you)
• email 3: the obstacle (what's in their way)