Offer building

For the video breakdown, click here

Common misconception → Your offer is your service

Your offer is the way you position yourself & product.

Create a gap from between where the prospect is and the prospects dream outcome.

The thing that will help the prospect cross the gap is your product.

Offer Composition:

• Outcome - the promise, should align with the goal & desired situation of your market
• Timeframe - how long it takes to deploy methodology to achieve outcome/result
• Method - tangible, clear methodology as to how the outcome is achieved
• Secrets (optional) - your unique way of executing the methodology and making it work
• Safety net - risk reversal, a guarantee, a way to protect, feel safe & confident
• Polarising (optional) - excluding people it isn't for to bring people it is even closer
• Pricing (optional) - how much it costs to claim the offer and make it happen